Welcome to My Online Learning School.
I am Dawn Klatzko The Brand Builder Coach.
Anatomy of a Personal Brand is a transformative self-development program that I originally develop to help me transition from my first career as a highly successful adwoman, where I established my own ad agency and film production company.
I developed this process to help me pivot into a new career as a Business & Executive Coach, Mentor, and business consultant.
This innovative program has empowered individuals, business leaders, and executives, and has recently been incorporated by a prestigious university to guide Honours students in preparing for their entry into the commercial world.
I hope it can do the same for you. To find out more about me and what I do, visit my website.
This is what you will get from the course.
A practical, guided process to help you use established principles of conventional brand building to build your Personal Brand for personal or commercial success.
■ Uses best principles of conventional brand building.
■ More than simply how you show up in terms of visual imagery.
■ Begins with identifying the assets that you own that will most appeal to the people that you aim to influence.
■ Finding your authentic brilliance, selecting the most meaningful aspects and then packaging these into a brand message.
■ The crafting of your Personal Brand helps you identify your “position on the shelf of life”.
■ A means of communicating your purpose, what you stand for and what you can do for others.
Why you need a Personal Brand:
■ As life evolves you may find that you no longer feel the ideal fit between you and your environment.
■ The anatomy of a personal brand process helps you revisit your core values and offerings and enables you to refine and repackage these to give you direction and reposition you.
■ Overall, this is an added dimension to who you are; it helps you communicate an added value to what people see.
■ In the same way that the visual presentation and the “language” that your preferred brands use to attract you, your PB helps you do the same.
What the course includes:
■ 5 introductory videos available for preview. Provides background and understanding (total 30 mins.)
■ 5 workbooks – Easy to follow guides to help you journal your experience.
■ 1. Preparing for the journey (1 video 7 min.)
■ 2. The brand audit ( 4 supporting video tutorials total 20 min.)
■ 3. Your brand universe ( 3 supporting video tutorials total 22 min.)
■ 4. The blending process ( 3 supporting video tutorials total 30 min.)
■ 5. Package and promote your personal brand ( 2 supporting video tutorials total 7 min.)
What you will have by the end of this course:
■ Clarity of vision, values and identity.
■ A documented brand strategy supporting your renewed personal goals and intended self-promotion.
■ The ability to communicate this succinctly in 30 – 60 seconds.
About Me - Author
Hi, I am Dawn Klatzko a Business & Executive Coach, Author, Professional speaker and Master Trainer and Global Programme Director for the Mind Dynamix Brain Profiling Instrument. But I prefer the simple title of The Brand Builder Coach:
I bring a wealth of business knowledge and Brand Building experience to the table having enjoyed a highly successful career in the advertising world. I built up my own ad agency and film production company that I successfully sold after 20 years. Phew!
My first Anatomy client was myself! Having left the ad industry in 2012 I set out to reinvent my career. A three year journey through consulting, entrepreneur development, mentoring and coaching led to my going back to university for a coaching qualification and to writing The Art of the Suit – which is central to my coaching brand. This on-line programme is central to my vision of reaching out to others to help them achieve similar transitions.
My loves include my dogs, travel, my hobby job as a spin instructor and a good laugh. But I am most passionate about the-business-of-business and helping people unpack their authentic, individuality for personal success.
Get in touch with me for tips on building your Personal Brand
The Anatomy Power Packed Curriculum
What the course includes:
■ 5 introductory videos available for preview. Provides background and understanding (total 30 mins.)
■ 5 workbooks – Easy to follow guides to help you journal your experience.
■ 1. Preparing for the journey (1 video 7 min.)
■ 2. The brand audit ( 4 supporting video tutorials total 20 min.)
■ 3. Your brand universe ( 3 supporting video tutorials total 22 min.)
■ 4. The blending process ( 3 supporting video tutorials total 30 min.)
■ 5. Package and promote your personal brand ( 2 supporting video tutorials total 7 min.)
